PlayOLG Releases Mobile Gambling App

The online casino web site PlayOLG is in the news. It is the authorized online casino of the Ontario Lottery and Gaming Corporation (OLGC) that was launched a year ago and allows Canadian players of the province to gamble online.

On its first anniversary PlayOLG has gifted its loyal players with a new gambling app. This will allow Ontarians to place wagers from their mobile devices like smartphones and tablets. This shows that the Ontario online casino intends to keep pace with the offshore sites servicing local players and with its counterparts in other regulated markets. The mobile app will give many more players access to some of the biggest and most popular online games in the PlayOLG portfolio. These include online variants of blackjack, poker and online slots. Not all Ontarians find the time to wager online after they come home. Therefore the chance to wager while commuting or waiting for an appointment will bring more players into the fold. The new app will also introduce a new functionality. It will allow users to play poker cash games against punters in other provinces. This is not possible in the regular PlayOLG online desktop site.

OLGC claims that this new initiative will create new jobs and will ensure that the net proceeds do not move to offshore operators. The revenues will be used by the provincial government to support community and charitable programs in Ontario. Meanwhile, OLGC's Responsible Gambling program is continuing to receive international recognition. The World Lottery Association awarded OLGC with the Best Overall Responsible Gambling Program Award.

OLGC had indicated first year online gaming revenues to be $89 million in the business plan that was used to sell the idea to the government decision makers. The actual first year figures have not yet been disclosed. But the performance should not be far off the target because PlayOLG has launched the new mobile app. In fact, Ryan Bissonnette OLGC spokesperson declared that they are "quite pleased with the results". So the initiative to take the platform further is not surprising. The larger picture is that the Canadian online gambling market is a multi-billion dollar industry that can entertain and raise much needed funds in the process for its citizens. So targeting a share of that pie has to be a win-win situation. The new mobile app is a step in that direction and will make lots of Ontarian players very happy.

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